Goliath has unveiled the long-awaited Power Saber – the first of its kind to automatically fully extend and retract – giving fans the ultimate immersive play experience.

Power Saber will be launching globally at retailers on 21st July and making its debut to fans ahead of San Diego Comic Con at an exclusive party hosted by Den of Geeks on 25th July.

Available in red or green, this action packed toy saber features a strong light source and motion-based SFX, including a flash-on clash feature and an in-hilt LED. Fans can easily extend the Power Saber to 35″ and get ready for battle. Between play, the saber can be carried in the belt clip for easy transport or displayed on the included stand. Designed with durability in mind, and able to withstand duelling and active play, its premium feel and smooth reliable extension and retraction make it the perfect choice for fans of all ages.

Power Saber is designed for fans 6+ and will retail for RRP £59.99 nationwide on shelf August.

“As we continue to execute our strategy to become a toy powerhouse, we are beyond excited to launch Power Saber,” said Brian Weiss, president of Goliath North America, global head of Toys. “Having a saber with the ability to fully extend and retract is an innovation that is truly magical and has been impossible until now. After multiple patents and years of development, we are ready to share the most innovative saber technology and unite the saber world.”

2024 has been a year of steady growth for Goliath. Earlier this year, the company announced its worldwide licence and distribution agreement with Funko Games, as well as its expansive category launch into toys. The launch of Power Saber marks another pivotal milestone for the company as it further cements its position as a predominant player in the global toys and game industry.