Just Play UK is celebrating strong growth this spring with an impressive +29% YTD while the overall market is tracking down by -4% YTD (May Circana).

Amy Saunders and Anna Chapman

Following the company’s positive results, Just Play is cementing its ambition for the rest of 2024 with the announcement of new office premises, an expanded team and internal senior promotions.

Just Play UK opened in 2020 and commenced trading activities in January 2022. Two years later, the company has moved to a new, larger space to support the growing team which now consists of 19 full-time staff members, five of whom have newly joined since London Toy Fair this year. The new premises in Woking is home to the UK team and serves as the European headquarters.

Amy Saunders has been promoted from UK Sales director to UK country manager, whilst Anna Chapman, who was formerly VP Marketing and Licensing EMEA, has transitioned to VP International Licensing and will be expanding her territory oversight to all markets outside of North America.

Shari Mann, head of International, Just Play, said: “Since forming our UK team, we have embarked on an ambitious growth path. The UK business is thriving, with our team and brand portfolio continuing to strengthen. Our new office serves as a central hub, supporting our ongoing expansion plans across Europe. Additionally, we congratulate our senior teammates on their well-deserved promotions, recognising their vital contributions to our success and growth.”

To contact Just Play, email uksales@justplayproducts.com