Magicbox has bolstered its UK team with the new appointments of Hashim Yilmaz and Emma Lewry into senior and executive roles.

Hashim Yilmaz and Emma Lewry

Nicola Bergot, UK managing director, has announced the appointment of two new members of the Magicbox UK team.

Hashim Yilmaz has joined the team as senior national account manager. Hashim comes to Magicbox from the nursery industry having been in senior sales roles at Silver Cross and Summer Infant Europe. He has also held sales and operations roles at Binetone Telecom.

“This is an exciting time to join the Magic Box Team with some fantastic new product development, which I am looking forward to showcasing at forthcoming previews,” said Hashim. “I am a self-confessed toy geek with a huge passion for product. Combined with my commercial and retail experience, it’s the perfect synergy.”

Emma Lewry is the company’s new Customer Service & Operations executive and joins the team from the Pet Care industry. She worked at RPFC group in Customer Services handling retail trade accounts, along with responsibility for calls and communication directly with consumers.

Nicola Bergot said: “The company is on the next phase of its development with exciting new brands and products coming. We continue to believe in the power of great product and great people, and I am delighted with these two new appointments. I am confident that the team will be a powerful force in enabling us to continue to work closely with our retail partners and build success together. It’s a hugely exciting time for the company – new brands, new products and new people to support the company’s ambitious plans of becoming a major player in the UK toy trade.”