Ravensburger will showcase its latest addition to the Gravitrax line-up, the GraviTrax Action Set: Death Star, as well as its Disney Lorcana trading card game.
Ravensburger is set for summer of festival fun as the company joins the CarFest line-up for 2024.
The event’s new STEM Zone will be sponsored by GraviTrax. Throughout the three days of the show, visitors will have the chance to try their marble track-building skills in the Build Beyond the Usual Academy. The event will also be the first opportunity for kids to get hands-on with a new addition to the award-winning system, the GraviTrax Action Set: Death Star, which has detailed Star Wars theming that will appeal to fans of all ages.
CarFest, presented by bp pulse, is the UK’s largest family fundraising festival, attracting over 30,000 visitors each day. Created by TV and radio personality Chris Evans, it was first launched in 2012 and has since raised over £25m for children’s charities. As the name suggests, the event was first focused on cars and motoring, but today has evolved to encompass seven vibrant, themed mini festivals that include StarFest, with celebrity appearances; AdventureFest, for fans of outward-bound activity; and KidsFest, packed with fun and games for kids of all ages and the home of the STEM Zone.
“With its focus on family-oriented fun, CarFest is an ideal partner for us,” said Elaine Connell, Ravensburger Product Marketing Manager. “We are delighted to be showcasing the endless possibilities of the GraviTrax system as sponsors of the STEM Zone – we know that the opportunity to get hands-on with this incredible system is priceless. We’re looking forward to helping many thousands of guests create memories that will last for a lifetime.”
The Ravensburger event partnership will also give visitors the opportunity to experience the hit trading card game Disney Lorcana as part of the anniversary celebrations around the brand. Located in StarFest to attract not only passing celebrities and families but also an older teen demographic and pop culture enthusiasts, the team will offer an inclusive brand experience designed to introduce new players to the game. Quick-start demos and dedicated play areas will be in place for visitors, with exciting promo items being given away to players throughout the festival.
