The World of Toys Pavilion by Spielwarenmesse at the Tokyo Toy Show is fully booked with 32 exhibitors, who will benefit from a full-service show package.
Spielwarenmesse supports toy manufacturers in their efforts to open up new markets with its World of Toys programme. This programme provides manufacturers with a simple way to take part in joint international activities at selected trade fairs for the sector in the Asia-Pacific region and in the US. After Hong Kong at the start of the year, Tokyo will be next to host the World of Toys Pavilion. Registration is open now for the joint stands at Toy Fair New York and the 2025 Hong Kong Toys & Games Fair.
For the second time now, the overseas trade fair programme from Spielwarenmesse is making a stop in Japan, in which the toy market is one of the five largest in the world. Companies will find ideal opportunities for making valuable contacts at the Tokyo Toy Show from the 29th August to 1st September. With 32 exhibitors, the World of Toys Pavilion at the fair organised by the Japan Toy Association is again fully booked. Businesses from a total of eight countries will present themselves and their products at the 360 sqm shared stand in the Tokyo Big Sight exhibition centre. Exhibitors benefit from a full-service package supplied by Spielwarenmesse, including a ready-made stand along with basic equipment, comprehensive marketing services and individual support before, during and after the fair.
The World of Toys programme continues into 2025 and registration for two events is already open to companies. The Hong Kong Toys & Games Fair, taking place from the 6th to 9th January, traditionally gets the year off to a start. With more than 1,800 exhibitors and more than 42,000 trade visitors this year, the fair is one of the most important events for the industry in the Asia-Pacific region. As such, it offers producers a further opportunity for an entry into this high-growth market. Registration for the joint stand in the heavily frequented Concourse Area of the Hong Kong Convention and Exhibition Centre closes on the 15th of September.
The second stop for the overseas trade fair programme is Toy Fair New York from the 1st to 4th March. Worth about $41b USD, the American toy market is the biggest in the world. The World of Toys Pavilion provides a simple route to market entry, at the fair organised by the Toy Association in the Jacob K. Javits Convention Center. Until the 15th October, interested companies can still secure a place at the 200 sqm shared stand in its prominent position on Level 3.
Further information on the World of Toys joint activities at both fairs can be found at www.spielwarenmesse-eg.de/en/world-of-toys/hongkong and www.spielwarenmesse-eg.de/en/world-of-toys/new-york.
