Toy Industries of Europe (TIE) is calling on all toy suppliers with a vision for change to enter the fifth edition of the European Play for Change Awards.

The awards celebrate purpose-driven toy companies who promote positive societal change through their toys and initiatives. The awards welcome applications in three categories: Diversity & Inclusion, Sustainability and Life Skills.

The Diversity & Inclusion category recognises toys and initiatives which promote diversity in terms of gender, race, status, religion and ability, fostering an inclusive play environment where every child feels represented and valued. Sustainability celebrates efforts to reduce the environmental impact of toys, from eco-friendly materials to innovative packaging solutions and sustainable processes, or to inspire children to become stewards of the planet. The Life Skills category will be awarding toys and initiatives which equip kids with essential skills for the 21st century, such as emotional resilience or coding, preparing them for success in an ever-changing world.

This year’s awards introduce a significant change in eligibility criteria to allow for a wider range of entries. Toys and initiatives launched on the European market from 1st January 2023 up to the moment of application in 2024 are now eligible.

Catherine Van Reeth, TIE’s director general, said: “Our Play for Change Awards celebrate ambition and commitment to making a meaningful impact on society. They highlight the toy sector’s key role in shaping our children’s lives and future and its excellent ways of doing so. Year by year, I am impressed with the sector’s dedication to innovation and social responsibility. I can’t wait to see what this year brings.”

Toy suppliers can submit their entries from now until 21st June. Winners will be announced at a ceremony in Brussels on 5th November. Full category details and entry requirements are available at playforchangeawards.eu.