LICENSING NEWS

Magic comes to Little People range as Harry Potter joins portfolio

Published on: 9th May 2024

Fisher-Price has partnered with Warner Bros. on a new range of Harry Potter Little People sets, the first two of which are available now.

Leading infant and pre-school brand Fisher-Price, in collaboration with Warner Bros. Discovery Global Consumer Products, is heading to Hogwarts with the unveil of the latest (and most magical) addition to the Little People Collector line — The Sorcerer’s Stone and Chamber of Secrets sets.

Detailed below, these first two collector sets – of four to be released this year – will delight Harry Potter fans of all ages. Featuring creative packaging and design, the sets capture some of the most beloved adventures of the Harry Potter films and see a host favourite characters from the blockbuster franchise shrunk down into classic 2.5” Little People form.

Fisher-Price Little People Collector: Harry Potter and the Sorcerer’s Stone 

  • In the first introduction to the Wizarding World, this set features fan favourite characters Harry Potter, Hermione Granger, Ron Weasley and Professor Albus Dumbledore.
  • The packaging takes collectors on an adventure, including a tour around the Great Hall and a special look inside Hogwarts.

Fisher-Price Little People Collector: Harry Potter and the Chamber of Secrets

  • Featuring Harry Potter, Tom Riddle, Ginny Weasley and a Basilisk, nothing can prepare Harry Potter for the trouble lurking in the halls as he enters his second year at Hogwarts.
  • Taking place in the eerie Chamber of Secrets, this set is features the iconic towering snake pillars and the menacing statue of Salazar Slytherin – one of the four original founders of Hogwarts.

Available now, the two launch sets will be joined later in the year by the next two Harry Potter Little People Collector sets – Prisoner of Azkaban and Goblet of Fire.

The collaboration between Fisher-Price and Warner Bros. is the latest in a raft of licensing deals that have brought iconic film and TV properties to the Little People range. Last July, Fisher-Price announced the launch of the Little People Collector Friends ‘The Television Series’ set. Also created in collaboration with Warner Bros. Discovery Global Consumer Products, this collection captures the essence of the iconic TV show Friends and brings the beloved characters into the hands of fans of all ages.

Other licensed sets include Star Trek, The Nightmare Before Christmas, RuPaul’s Drag Race, Stranger Things, Threat Level Midnight and Teenage Mutant Ninja Turtles.

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