Recognising his strong leadership and track-record at Mattel, PJ Lewis has been promoted to senior vice president, global head of Action Figures and Fisher-Price Entertainment. 

PJ Lewis

Mattel has promoted PJ Lewis to senior vice president, global head of Action Figures and Fisher-Price Entertainment, as announced by Mattel executive vice president and chief brand officer, Lisa McKnight, to whom PJ reports. PJ is taking on an expanded role as executive lead for Action Figures and Fisher-Price Entertainment, including management of Action Figures, Plush and Preschool Entertainment, inclusive of Barney and Imaginext.

“Throughout his 18 years at Mattel, PJ has demonstrated strong leadership, with a proven track record for delivering results,” said Lisa. “I look forward to PJ’s visionary expertise that will continue to support Mattel’s ongoing evolution, bolster innovation, amplify creativity and leverage synergies across these categories.”

During his career at Mattel, PJ has created the strategy for some of the world’s most visible consumer products franchises, such as leading the Monster High global franchise from $400m to over a $1b in retail sales and forging industry partnerships with the likes of Disney-Pixar, WWE, Universal, and more. PJ has spearheaded the global Action Figure and Plush portfolios, which include products from Masters of the Universe and Jurassic World, as well as driving the action figure business to a record high in 2022. PJ has led several firsts throughout his time at Mattel, including winning the licences to launch businesses on WWE and Minecraft, and the rights to the TOTY award-winning launch of Grogu ‘Baby Yoda’ on behalf of Lucasfilm, the No. 1 Plush release in Mattel history.

“It is an honour to take on this expanded role at Mattel,” said PJ. “I am excited to build upon the incredible legacy of these brands, and I look forward to continuing to work with the team to deliver engaging product and content for families worldwide.”

Prior to this role, PJ served the company through various capacities, including leading the Games category team, in the North America marketing organisation, and in Corporate Development.

Prior to Mattel, PJ worked in the Strategic Planning group for Fox Filmed Entertainment and started his career in finance in New York. PJ is a proud board member of the Mattel Children’s Foundation and serves on the Corporate Partnerships Council of Save the Children representing Mattel.

He has an MBA from the University of Southern California and a BA in History from the University of Pennsylvania.