Jeff Jackson, who joins Fat Brain Toys with a wealth of play and entertainment channel experience, will work alongside its founders to help develop the brand. 

Tomy International has announced that Jeff Jackson will be joining Fat Brain Toys as executive vice president, effective immediately. Building upon the company’s success, Jeff will be working alongside founders Mark Carson and Karen Carson to further their vision for growing the Fat Brain brand.

Jeff joins Fat Brain Toys as a seasoned executive in the toy industry. He has over 25 years of progressive commercial leadership experience in eCommerce, marketing, sales and strategic brand development. Jeff held several leadership positions during his tenure at Hasbro, where he successfully helped reimagine and grow some of the world’s top toy and entertainment brands. He also served as senior vice president of Global Amazon and eCommerce, leading the commercial team’s digital transformation. Before joining Fat Brain Toys, Jeff was the general manager of Hasbro Canada.

“Jeff is a distinguished executive in the play and entertainment industry with a wealth of experiences ranging from eCommerce and channel strategy to general business management,” said Mark Carson, president of Fat Brain Toys. “We are delighted to welcome him to Fat Brain Toys and look forward to leveraging his expertise as we grow the Fat Brain business.”

Regarding his appointment, Jeff commented: “I am eager to advance the strategic direction established by co-founders, Mark and Karen, and the entire team. Fat Brain Toys boasts an impressive portfolio of innovative toys and games that have captured the hearts of both parents and children alike, and I’m excited to help take this playful offering to new heights.”