Iconic brand is marking 50th birthday with activity across the UK during April.

This spring, Little Tikes is set to launch one of its most impressive and playful campaigns to date. As the renowned brand celebrates its milestone year in the industry, it will launch its anniversary campaign and rebrand, Play Big.

To kick off the celebrations, Little Tikes is embarking on a UK tour as it brings Play Big to parents and children throughout the UK. Encouraging more families to play, be active and create new memories together, Play Big is focused on getting consumers hands-on with Little Tikes products.

Launching on Saturday 6th April at intu Lakeside, the Play Big Tour will run until the 20th April. The tour will visit five shopping centres in total, including Westfield, intu Merry Hill, intu Metrocentre and Centre:MK.

A 12m x 12m creative play space will appear at each shopping centre location, fitted out with giant Little Tikes product for adults to indulge their inner child, including a Rocking Horse, My First Slide and Cozy Coupe. Iconic products will also be at the forefront of the tour, ready for kids to release their playful sides.

Michelle Lilley, head of marketing for Little Tikes UK, said: “This is one of many activations we’re embarking on as part of our celebratory year and we’re so excited to be launching our Play Big tour. We couldn’t think of a better way to celebrate our milestone year than engaging with the UK through play. We’re aware that busy parents don’t often get the chance to play with their children as much as they’d like, the tour will encourage parents to take some time out, make memories and play together. We’re welcoming parents, grandparents, guardians, aunties and uncles to come and celebrate play with us over the Easter Holidays.”

The Play Big Tour dates are as follows:
Saturday 6th April & Sunday 7th April – intu Lakeside
Wednesday 10th & Thursday 11th April – Westfield Shopping Centre
Saturday 13th & Sunday 14th April – intu Merry Hill
Tuesday 16th & Wednesday 17th April – intu Metrocentre
Friday 19th April & Saturday 20th April- Centre:MK