Toy Fair’s Hero Toys, the 25 most exciting and creative toys launched at Toy Fair, were announced by the British Toy & Hobby Association (BTHA) at Toy Fair 2019.

Finalists this year include Lego, Spin Master and Hasbro.

Toy Fair’s Hero Toys represent some of the most innovative products launching at this year’s annual toy, games and hobbies show, which opened today at Olympia London. The 25 toys that make up the Toy Fair’s Hero Toy finalists are potential bestsellers that will be officially released throughout 2019.

Decided by an independent panel of industry judges and the BTHA, the exciting list of toys features something for everyone – from action toys, board games, and tech toys, to the latest collectibles, plush and STEM toys perfect for pre-school development.

Rebecca Deeming, public relations & events manager for the BTHA, commented: “Toy Fair’s Hero Toys celebrates the most exciting and innovative products launched at Toy Fair. We’re delighted to bring the showcase back again, as one of the first opportunities to see what could be the year’s most sought-after toys.”

“All entries are judged equally for their innovative qualities and are fantastic examples of the benefits children get from play. Any Toy Fair exhibiting company, big or small, can be in the running to be awarded a Hero Toy. To place as a finalist in the top 25 is a fantastic achievement and highlights the wealth of talent we have within the industry. Congratulations to all our winners.”

Toy Fair visitors can see the winning 25 Hero Toys on display outside the Press Office, on the Upper Level. The complete Toy Fair Hero List can be found below.