The new packaging and logo has been designed to elevate awareness of the musical range, whilst offering a contemporary feel.

Halilit will unveil its fresh new look for its range of children’s musical instruments at London Toy Fair, stand E90. The striking new logo and vibrant packaging has a contemporary and stylish look that showcases its premium musical products perfectly.

Alongside bright colours and eye-catching design, the new style also incorporates information about the developmental benefits of the products to increase consumer understanding and encourage sales. The new strapline ‘for your budding musicians’ further strengthens Halilit’s brand messaging.

As a long-standing supplier of high-quality musical toys in the UK, Halilit already has enviable brand awareness with parents thanks to the use of their products in almost all toddler groups and music classes across the UK. The fresh new look of the packaging alongside the new logo will help to elevate that awareness and increase desirability of the range, showcasing Halilit as a contemporary and fun brand with high quality products.

Halilit’s managing director Judith Stark said: “After months of hard work we’re thrilled to finally unveil the fresh new look for this core pre-school brand. The Halilit music collection has always been incredibly well received with consistent 5-star reviews, and the very encouraging feedback we’ve received from those retailers that have seen previews of the new packaging has further consolidated our belief that this is going to propel this music range into even greater consumer awareness.”

For more information, please contact sales@halilit.co.uk or 01254 872454.