Kidicraft has welcomed Keith Waite as sales agent for the South West and Mason Greaves as sales administrator.

Keith Waite

Kidicraft has strengthened its team with the appointment of two new members.

Keith Waite brings with him a wealth of knowledge and experience, having worked as a sales agent in the Gift and Toy sectors for the past 16 years. This has given him the opportunity to work with a wide variety of retailers and wholesalers. Keith said the key to his success is ‘offering great products that sell through quickly’, which is why he is so pleased to be joining Roy and the team at Kidicraft, offering the company’s extensive portfolio of licensed puzzles.

Mason Greaves started working with Roy and the team back in October 2021. This was an industrial placement, required as part of the Level 3 computing course he was attending at Craven College and has since passed with flying colours.

Mason Greaves

Mason has now been offered an apprenticeship role with Kidicraft which he has happily accepted. Mason said that he is ‘excited to gain valuable experience and learn all about the toy industry and the world of jigsaw puzzles’.

Roy Greenwood, Kidicraft director, commented: “We are delighted to welcome Keith and Mason to the team. The appointment of Keith will help to strengthen the sales team and Mason will provide valuable support in the office. They will both be a great asset to the business and support our continued growth.”