NEWS

Lego expands Botanical Collection

Published on: 9th January 2023

The Lego Group has announced it is growing its Botanical Collection with two new sets: a Lego Wildflower Bouquet and a Lego Dried Flower Centrepiece.

The Lego Group launched its Botanical Collection in 2021, with the introduction of the Lego Flower Bouquet and Lego Bonsai Tree. The collection has since been expanded with more brick-based plants, including the Lego Orchid and the Lego Succulents. Two new sets have been designed to help adult builders develop stronger bonds with friends or family while undertaking the social act of building them together.

Jamie Berard, senior design manager at the Lego Group commented: “We want the two new sets we’re launching today to help people ‘grow closer’, whether that’s buying the set for a loved one for an occasion such as Mother’s Day or Valentine’s Day, or at any other point in the year just as a little thank you. Why not give a longer-lasting Lego plant and get to spend some valuable time building it together? We know the joy that plants can bring to people and our growing Lego Botanical Collection has been created with that in mind.”

Builders can create the 939-piece Lego Wildflower Bouquet and 812-piece Lego Dried Flower Centrepiece from the 1st February, just in time for Valentine’s Day, with the sets available to buy in-stores and online.

The Lego Botanical Collection is part of the Lego Sets for Adults range, which gives adults immersive building experiences that let their creativity bloom, as well as providing a building opportunity for plant lovers to create masterpieces they can proudly display in their home when finished.

The Lego Wildflower Bouquet is crafted entirely from intricate Lego pieces, and features eight species with adjustable stems. The blooms are inspired by cornflowers, lavender, Welsh poppies, cow parsley, leatherleaf ferns, gerbera daisies, larkspurs, and lupins. Once complete, the Lego flowers can be displayed in a favourite vase. The bouquet has been designed to complement the previously released Lego Flower Bouquet, so builders can either create two separate bunches, or one large bouquet.

The Lego Dried Flower Centrepiece is a reminder of the subtle, calm, muted tones of autumn and includes a gerbera and rose as its focal point. Once complete, it can be hung on the wall, used as a centrepiece or – when combined with one or two other sets –  as a table decoration. The buildable model has a split design which allows two people to construct it at the same time, providing the perfect way to spend quality time with a friend or family member.

For both sets, builders can either use physical building instructions or use a digital device to access the Lego Builder App which allows fans to store instructions, build together with loved ones at the same time, as well as view, zoom and rotate their creations as they build the real model.

The Lego Group has introduced the two new sets as a way for people to relax, unwind and unearth some mindfulness in their otherwise busy lives, following the Lego Group’s recent Play Well Study 2022 research which showed that 80% of adults are actively seeking new ways to unwind, with the vast majority (87%) adding that play helps them relax and feel calm.

To find out more about the new Lego Botanical Building Sets, visit:
www.lego.com/adults-welcome/botanical-collection

RECENT ARTICLES

Friday Blog

The calm before the storm … it’s the Friday Blog!

Zuru takes over Fuggler plush licensing rights from Addo Play

Pat Avenue to showcase Eolo’s Pixel Hugs at Toymaster

Sambro announces extension of Puzzle Palz brand

Click Europe launches first licensed products with Hatsune Miku

Pocher introduces new Porsche 917 model

Exclusive: Asha Bhalsod on Amazon advertising support

Bandai UK announces comeback of Tamagotchi Connection

BBC Studios renews global licensing deal with Moose Toys for Bluey

Fisher-Price introduces new Wood toy line