Premier League Adrenalyn XL’s 2022/23 collection saw unprecedented +100% growth and further growth is expected for the new 2023/24 season.

Benefitting from a full re-design, the collection features new card categories, new materials and even more real autographs for collectors to chase. For fans of rare cards, Panini has created stunning new sub-sets and increased the product lines featuring Limited Edition cards. Many Limited Edition cards feature printed and real autographs, from both current players and Premier League legends.

The increasingly popular and sought-after Golden Baller cards have also been taken to a whole new level this season, with a new material and finish that will make them more desirable than ever for collectors.

Premier League Adrenalyn XL 2024 trading card packets come with a QR code giving access to virtual cards for the online game. Collectors can download the free app, scan the code and play online.

The launch is supported with a heavyweight digital marketing campaign using new creative featuring the GOAT of Swaps and covering every touchpoint to reach kidults, parents and gifters. The campaign will be supported with extensive PR and sampling in search of the GOAT of Swaps.

Partnering with world-renowned football talent and influencers, including Panini brand ambassador Declan Rice, Panini says the strength of the campaign combined with the exciting new design promises to make 2024 the biggest season yet for Premier League Adrenalyn XL.

“We are so excited to announce that the Panini Premier League Adrenalyn XL 2024 Official Trading Card Game has arrived,” commented Katie Gritt, head of Marketing for Sport at Panini. “Packed full of exciting new categories celebrating every team in the Premier League, the new collection features updated materials and innovative new finishes to take the product up another gear. We can’t wait to see collectors’ reactions as they hunt down their favourite players and special cards.”

For more information, visit www.paniniadrenalynpl.com.