The latest addition to the Tomy Toomies bathtime range, Bath Barista creates foamy ‘cappuccinos’ as kids enjoy imaginative and water based play.
Popular early years toy brand, Toomies, has announced the launch of the highly anticipated addition to its role-play, bath toy range. Building on the incredible success of its best-selling Bubble and Bake Bathtime Kitchen, Toomies now welcomes the Bath Barista to its line-up.
The Bath Barista brings the enchantment of a coffee shop experience to the bathtub, allowing children to immerse themselves in imaginative play and water-filled role-play fun. Little ones can create foamy cappuccinos with this innovative bath toy.
Bath Barista features captivating elements such as a coffee funnel spinner, a twistable filter handle and the hero feature, the foaming frother. With just a few drops of bubble bath and water, little ones can froth up some foam to top off their bathtime babycinnos. Toomies’ Bath Barista engages imaginations while boosting children’s confidence around water, developing fine motor and communication skills.
“We are thrilled to expand our role-play bath toy range with the introduction of the Bath Barista,” said Helena Stacey, senior Brand manager at Tomy. “This new release builds on the success of our best-selling Bubble and Bake Bathtime Kitchen, offering children endless opportunities for imaginative play and sensory exploration in the bath. We are dedicated, at Toomies, to creating high-quality, durable toys that spark delight and learning, and we can’t wait for children and families to enjoy our new addition.”
Tomy is supporting the Toomies Bath Barista’s launch with a full scope marketing campaign including a nationwide TV & VOD campaign, targeted YouTube and paid social campaigns as well as a Cinema DCM Kids Club campaign, which offers a great opportunity to capture parents and children viewing together.
Looking ahead to 2024, Tomy Toomies is also set to unveil the new and improved Foam Cone Factory Deluxe, set to launch early next year. This upcoming addition will take the bestselling classic toy and make it better than ever, allowing children to create their own delightful foam cones in the bath.
