With 20 years industry experience, Andrew will have a core remit to develop direct retail relationships for Basic Fun! across Europe as well as continuing the growth of the UK business.

Basic Fun! UK welcomes a prominent Industry face to the team as Andrew Fernandes takes up the newly formed role of senior national account manager.

Basic Fun! has seen growth across the UK and US and is now setting its sights on building direct retail relationships across Europe. With 20 years industry experience across classic brands such as Playmobil and Hornby, Andrew will have a core remit to develop those relationships as well as continuing the onward growth of the UK business in his role as senior NAM.

“This senior appointment is just the latest move to bring further definition to the already strong Basic Fun! UK sales team,” commented Tim Ives, UK general manager. “The wealth of experience Andrew brings with him will be instrumental in us achieving our objectives.”

Tim added: “Growing the business in new ways is essential in today’s competitive market and by exploring more avenues through which to bring Basic Fun!’s products to the children of the UK and Europe, we will do just that. Andrew’s new role will perfectly complement our Amazon EU business that launched in October; managed by recently appointed E-commerce manager, Kevin Sharpes, who reports into Lynne Swatton-Reed.”