Playtime PR will be working with popular STEM-approved toy brand Connetix to help boost its sales and brand awareness in the UK.

Connetix, the award-winning educational toy company famed for its uniquely bevelled magnetic construction tiles, is handing its UK trade and consumer media relations remit to Playtime PR.

After a phenomenally successful 12 months, during which Connetix Tiles scooped several awards and rose in popularity across the globe, together Connetix and Playtime will focus on growing both sales and brand awareness in the UK with a raft of new product launches and a growing team. Playtime’s robust and focused media relations strategy spans the whole year and kicks off with media showcasing at this month’s London Toy Fair, where the brand will be returning to make a colourful splash with its eye-catching stand and magnetic tile constructions.

Playtime PR will work closely with Connetix’s US PR agency, Brilliant PR, to ensure cohesion throughout the comms globally as the brand continues to grow. Alice Tate, marketing manager at Connetix Tiles, commented: “We’re excited to be teaming up with Playtime PR as we move into 2024. The firm has an enthusiastic understanding of the learning-through-play that Connetix Tiles facilitate, plus a solid, proven track record in relevant and impactful media relations work.”

Chrissie Williams, Playtime’s head of Consumer Campaigns, said: “Connetix Tiles is a quality, long-lasting toy that ticks a lot of boxes and is set to be on the trends lists in 2024. The tactile play possibilities are endless, the colours are beautiful and anything that helps children learn through play is a winner in our book. This is a toy that will stand the test of time and we’re looking forward to sharing the Connetix love with the media and growing the fanbase here in the UK.”