Lucy Whitamore and Adelle Engelbrecht have been promoted as Jazwares continues its growth journey in the UK.

Following another record-breaking year in the UK, Jazwares is bolstering the strength of its UK leadership team, elevating Lucy Whitamore to Sales director, UK and Adelle Engelbrecht to Operations director, UK.

Since joining Jazwares from Tesco in 2019, Lucy has proven herself as a talented and commercially astute rising star. In her new role, Lucy will lead the UK and Ireland sales team for all Jazwares brands, shaping and delivering the sales strategy to achieve the company’s regional growth plans. Lucy commented: “It’s a real pleasure to lead such an incredible team, and I look forward to driving our continued success and growth in 2024.”

Adelle joined Jazwares in 2020 and has been a pivotal part of the company’s success during a period of rapid growth. As Operations director, Adelle will lead the customer operations, warehouse and inbound/outbound logistic teams, focusing on strategic growth and implementation of process improvements to maximise output and efficiencies. Adelle said: “I’m delighted to continue my journey at Jazwares, building on past successes, with an incredible team supporting me. Over the last few years, we’ve doubled our UK team and seen phenomenal success across our brands whilst building strong and valued partnerships across all business areas. I’m looking forward to continuing this trend into 2024 and beyond.”

Commenting on the promotions, Holly Oldham, managing director of UK & European distributors, added: “As we continue our growth journey in the UK, we are scaling up, and I can’t think of two better people to take the helm than Lucy and Adelle. Both are passionate, highly motivated and skilful leaders who have contributed immensely to the business’s success”.

The January edition of Toy World contains an exclusive interview with Holly, where readers can find out more about how collaborations, new launches and a focus on both people and culture at Jazwares will continue to provide opportunities for retailers and consumers alike.

Jazwares will be exhibiting at Toy Fair on Stand N8.