NEWS

Sharan Sandhu joins Playroom as junior category manager

Published on: 19th February 2024

Playroom welcomes Sharan Sandhu to its team to work closely with members and suppliers and drive profitability.

Sharan SandhuPlayroom, the toy division at Associated Independent Stores (AIS), is pleased to announce the appointment of Sharan Sandhu as junior category manager. Sharan first joined the team at Toy Fair and is welcomed by Rosie Marshall, head of Toys and Children’s Gifts at Playroom.

Rosie said: “Faz and I are thrilled to welcome Sharan to our team. She joins AIS with an experience in supplier relationships and commercial understanding. With a background in fashion, she brings a fresh outlook and mindset.”

Sharan commented: “I did have the pleasure of meeting many suppliers and some members at Toy Fair. That was a ‘baptism of fire’, but my first week and Toy Fair was a success and I am excited to be working in a new and exciting industry.”

Sharan will be working closely with members and suppliers to drive profitability. Playroom offers a toy import programme exclusively to its members and annually hosts the INDX Toy & Gift Show at its purpose built facilities at Cranmore Park, the home of AIS.

Further details can be obtained by visiting www.aistores.co.uk or by contacting faz.akhtar@play-room.uk.com

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