Loungefly, the lifestyle brand from Funko, has announced an all-new collection of accessories in celebration of Sanrio’s 50th Anniversary of Hello Kitty.

Available from March, the new line brings fans timeless and fashionable accessories inspired by the character.

The Hello Kitty-inspired assortment captures the character’s playful and charming personality, as she embarks on delightful adventures in her classic blue overalls and signature red bow. With Loungefly representing Hello Kitty’s 50th Anniversary through its high-quality products, the collection offers fans nostalgic and stylish designs to commemorate the beloved cultural icon.

Adding to the celebration fun, Funko has also revealed an all-new line of Hello Kitty Pops! to commemorate this major milestone for the brand.

The collection from Loungefly and Funko includes a pin set, cardholder, wallet, backpack, beltback, keychains, journal, pencil case, hoodie, jacket and t-shirt. Prices range from £20 to £85.

Loungefly intricately designs its backpacks, wallets, crossbody bags, clothing and small accessories to tell wearable stories inspired by the most beloved franchises in the world. Crafted with care and precision, Loungefly leaves no detail overlooked, so fans can find value in every stitch. From detailed zipper charms to custom themed linings, Loungefly’s accessories showcase an authentic passion for the fandom that collectors proudly wear.

Visit Loungefly.com to be notified when the Hello Kitty 50th Anniversary collection officially launches and stay up-to-date with the latest Loungefly products and trends by following the brand on Facebook, Instagram and Twitter at @Loungefly.