LICENSING NEWS

Poppy Playtime universe expands with Roblox game

Published on: 27th February 2024

Jazwares has partnered with Mob Entertainment and Huggy Wuggy to introduce the new game Poppy Playtime Forever to the Roblox platform.

Poppy Playtime

This collaboration marks a significant milestone in expanding the immersive gaming and user-generated content experience within the beloved Poppy Playtime universe.

Set to launch on 29th February, Poppy Playtime Forever lets players join forces with up to 10 players to overcome challenges, survive and escape the confines of the Playtime Co. toy store, while unlocking new environments and creating user generated content along the way. Players will encounter some familiar faces throughout the game, including Huggy Wuggy and Kissy Missy.

With its best-in-class developers, Poppy Playtime Forever puts players in the driver’s seat, allowing them to create user-generated content with a level editor to shape and share their own stories and challenges within the game. Players will also have access to an avatar accessory collection allowing them to customise their avatar with exclusive Poppy Playtime-themed accessories.

Poppy Playtime Forever, developed by the Jazwares Game Studio, promises a thrilling adventure for players of all ages. As the only official Poppy Playtime game on Roblox, players can expect a new level of excitement and engagement as they delve into this new world.

Poppy Playtime

“Jazwares Game Studio brings IP to life like nobody else can and we’re thrilled to team up with  Mob Entertainment and introduce Poppy Playtime Forever to the Roblox platform,” said Kyle Hulse, director of Gaming at Jazwares. “With Poppy Playtime’s massive popularity and Roblox’s rich history of community-generated content, it’s the perfect match as the brand ventures into various realms of gaming.”

“We are excited to see the Poppy Playtime universe continually expand, and this collaboration with Jazwares represents a new chapter in delivering immersive gaming experiences to our players,” said co-founders Zach Belanger, CEO, and Seth Belanger, CCO, of Mob Entertainment. “Roblox entertains 350m users each month and we have received a lot of feedback from fans to develop an official game for the platform. Poppy Playtime Forever is set to revolutionise the Roblox gaming landscape, offering a blend of storytelling, the ability to collaborate with other players, and creativity that will captivate players worldwide.”

To learn more about the company and stay up to date on news and announcements, visit www.mobentertainment.com or join the discussion on the company’s Discord channel.

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