Cartamundi will be launching a UK-wide sampling and influencer campaign in partnership with Board Game Cafes for Color Addict this Easter.

Packs of games, including Color Addict, are being sent to a number of Board Game Cafes located in key towns and cities across England and Wales to enable families to visit and play during the Easter holidays. Launching the campaign on International Colour Day on 21st March, Cartamundi is keen to promote the portability and playability of Color Addict, whether at home or away, this spring.

“Color Addict is the perfect travel companion for families taking staycations or journeying abroad this Easter as it’s easy to play, competitively priced and portable, so it can be packed and played anywhere,” said Andrew Brown, marketing director Northern Europe at Cartamundi. “Our aim is to get the game into the hands of as many people as possible over the next month or so in order to spread the word as to how fun and easy Color Addict is to play. Linking back to retail across all activity, a bank of high profile influencers are also being sent the game and will be visiting their local cafes to join in the fun and generate video content to be used across our social platforms. Tying into International Colour Day gives us a natural campaign hook on which to launch the initiative.”

With a focused media relations campaign running simultaneously across the Easter break, targeting press features around chocolate alternatives for children, the initiative is just one of the planned projects by Cartamundi to drive awareness of its new and existing games for 2024.