The new Rainbow World season for Rainbow High will be complemented by a line of products featuring popular characters from the show.
MGA Entertainment has announced the premiere of the fifth season of its hit animated series Rainbow High, which will be available globally on YouTube from 22nd March. The new Rainbow World season, animated by Pixel Zoo Australia, is set to feature a fantastical take on the beloved Rainbow High storylines and characters.
For the new series, the brand has brought back original and fan-favourite characters from series one with the new Rainbow High Classic Fashion dolls. Launched earlier this month, the range includes the introduction of a new sparkle slime play pattern, designed to appeal to the brand’s younger fan base and add more play value to the box.
Each doll is articulated and has her own stylish outfit and matching accessories that can be customised with slime. Each doll also comes with their very own colour-tinted pet which children can use to house their sparkling slime.
Also launched this month is the Rainbow High Junior High PJ Party dolls, following the new Fashion Packs and Rainbow High Swim & Style fashion dolls which launched in January this year. Since its launch, the Swim & Style fashion dolls line has sold out at many retailers in a matter of weeks.
Rainbow High’s Classic characters – including Bella, Ruby, Poppy, Sunny, Jade, Skyler, Violet and Amaya – will take centre stage in the new animated YouTube series. First premiering in Autumn 2020, the four previous seasons of the Rainbow High television series have generated a YouTube community of just under 1m subscribers to date and boast an impressive 1.3b minutes watched, with the UK being the second highest country for subscribers, views and watch time. The new season will include 13 seven-minute-long episodes.
The first episode of Rainbow High’s new Rainbow World season introduces fans to a new world that exists beyond the halls of the Rainbow High school. Throughout the season, students not only learn how to hone their creative and collaboration skills, but also to use these skills to help others. The new series also introduces companions for each character in the form of pets, who can be found as part of the play pattern of the new Classic dolls.
Pamela Justice, head of marketing UK and Ireland for MGA Entertainment, said: “We’re so excited to release new doll lines and debut the brand new Rainbow World to fans this spring. Each of the new doll lines continue to be an extension of our very important brand mission that encourages colourful, creative confidence in children through inspirational product and brand storytelling. We are hoping fans will be thrilled with the introduction of Rainbow World, which will feature themes of friendship and confidence in a beautifully designed new world, as well as introducing brand new pet companions.”
The all new Rainbow High Classic Fashion and Junior High PJ Party dolls are available now.
