Sindy Randall, senior Product manager, Puzzles tells Toy World about the strengths of Ravensburger’s puzzle portfolio and what there is to look forward to in 2024.
In this month’s Toy World issue, Sindy, who has been with the Ravensburger puzzle team for 20 years and today manages the company’s full puzzle portfolio for the UK, spoke to Toy World in a Q&A to get the industry excited about what there is to come for both kids and kidults.
Sindy detailed how Ravensburger’s Puzzle segment is currently performing, saying: “Puzzles are a cornerstone of our business. We’ve maintained the No. 1 position across 2D Adult, Children’s and 3D puzzles. 2023 marked our fifth consecutive year as leader in adult puzzles, and with over 200 new items coming this year, we’re planning on continued growth in this area.”
She added that the year ahead marks 50 years of the Ravensburger blue triangle logo. “This symbol is recognised the world over as a sign of Ravensburger quality and we’ll be marking the occasion in the UK with two special edition items. Our best-selling 3D Eiffel Tower puzzle will be available as a glow-in-the-dark limited edition. And as the year also marks our 20th Christmas puzzle with artist Roy Trower, it will be a double celebration with a very exciting anniversary edition reprint of Roy’s first Christmas puzzle with us: Christmas Village.
The company continues to grow its portfolio of local artists. “We’re always looking for new and talented artists to grow our offering and complement the international designs we cherry-pick from the wealth of designs available to us in our global Ravensburger portfolio,” added Sindy.
She told us that the breadth of therange makes it tricky to choose highlights. “I’d spotlight the launch of the 11th puzzle in our popular My Haven series of 1,000-piece puzzles, and the 10th in our Leisure Days range. We have also expanded our offering of large-piece format puzzles and in licensed puzzles, we’re really pleased to be introducing the hotly anticipated Wicked movie to the puzzle shelf later this year.”
To read the full Q&A, in which Sindy talks about the booming kidult market, the biggest properties and themes for kids, the redesign of the company’s puzzle boxes and what sets Ravensburger apart, click here.
