The Entertainer has announced its plans to support World Autism Acceptance Week, as part of its continued partnership with the National Autistic Society.

Throughout World Autism Acceptance Week, which runs from Tuesday 2nd to Monday 8th April, The Entertainer will donate 10% of all profits from Ready Steady Dough lines, available both in-store and online at TheToyShop.com, to the National Autistic Society.

In addition to donations to the charity throughout World Autism Acceptance Week, The Entertainer supports autistic customers and their families all-year-round, and has an Autism Friendly Award from the National Autistic Society for its ongoing commitment. The retailer offers a quiet hour each morning across its 166 stores, during which music is paused and lights are dimmed where possible, to create a calming environment for those who need it.

Geoff Sheffield, Chief Commercial officer at The Entertainer, commented: “We’re proud to continue our important partnership with the National Autistic Society and to contribute towards World Autism Acceptance Week. We’re pleased that the 10% donations from Ready Steady Dough sales will enable the charity to provide invaluable support for autistic people, and their families.

“At The Entertainer, we’re committed to creating inclusive and welcoming environments for our autistic customers, not only through donations, but also by providing important training for staff across our 166 stores across the UK.”

Gaby Sealy, Corporate Partnership manager at the National Autistic Society, added: “We’re delighted to be working alongside The Entertainer for another year during Work Autism Acceptance Week, and appreciate its ongoing commitment and initiatives that significantly contribute to the National Autistic Society’s mission.

“The Entertainer’s dedication to fostering an inclusive environment aligns with our goals, and we look forward to spreading awareness, improving understanding of autism and creating positive experiences for all autistic people.”

For more information about The Entertainer, visit www.TheToyShop.com, and for further details on the National Autistic Society, head to www.autism.org.uk.