Diaframma has been adapting its strategies to customer’s needs in the ever changing marketing landscape to start the year off strongly. 

Given the importance of digital marketing strategies, Diaframma’s customers are increasingly briefing the company in different ways, looking for content which is different from the ‘classic’ TV commercial, such as ads which can be used on a variety of platforms, or which have a very broad target audience.

“This can go from reformatting a video, to thinking about a completely different type of creative,” explained Alice Morrison, international sales director. “I think there is always an element of trial and error to take into consideration when trying out new strategies and platforms, but content is always key. We need to not only adapt our strategy to our customers’ needs, but also to the type of product we are advertising and its target.”

Alice has found that one piece of content does not always work on different platforms, because the variety of consumers watching the video is so much wider. If the brief has this information from the beginning, the creative is worked on with this in mind, and the team has seen some great results in return. Alice added: “This involves us providing more content, but also helps our customers to reach more consumers.”

Diaframma’s high season is fast-approaching, with its presence at Toy Fairs paying off. Upcoming campaigns cannot yet be revealed, but the team has much excitement in store for the season ahead. Last year was a strong year for the company, which reports that fantastic content was produced with some of its most cutting-edge technologies. The Diaframma website has been updated with some of this latest work at diaframma.com.

The kids and family marketing agency now has more than 45 years’ experience in toy advertising and has kept with the times from an innovation perspective, as well as a creative one.

Alice said: “I think our expertise, our equipment and our team are what draws customers to work with us. There isn’t much we haven’t seen before, and we always strive to get even better. We pride ourselves on giving clients top-notch services and production quality, all at a competitive price.”