The partnership between Autumn Fair and Faire aims to bridge online and offline wholesales in the UK and simplify buying for 20,000 indie retailers ahead of the September show.

Autumn Fair has announced an exclusive partnership with Faire. As Autumn Fair’s online marketplace of choice, Faire will help hundreds of exhibiting brands take orders on its platform from retailers attending the show. This collaboration will bridge online and offline wholesale for the first time in the UK and simplify the buying process for up to 20,000 independent retailers.

Retailers at Autumn Fair will gain access to Faire’s extensive global network of brands, helping them to discover unique products, streamline their buying process and benefit from 60-day payment terms available on Faire. Faire will also be offering new retailers a 50% discount on their first order to help them easily shop at the show and beyond.

Exhibitors who use Faire will be featured in a new collection on Faire’s website, increasing their visibility among Faire’s hundreds of thousands of global retailers. A coordinated campaign will take place throughout the summer to show retailers and brands how to leverage this collaboration most effectively.

Charlotte Broadbent, UK Country manager from Faire, said: “Faire has connected almost 1m independent retailers with unique products. We are proud to partner with Autumn Fair to demonstrate how the UK’s two leading figures in the online and offline worlds can work together for the benefit of the industry. Together, we will help brands increase their sales and streamline their business, while enabling retailers to discover their next bestsellers.”

Jackson Szabo, Portfolio director, Spring & Autumn Fair, added: “This exclusive partnership with Faire allows our exhibitors access to a considerable new audience of retailers and gives independent retailers the opportunity to engage directly with suppliers and explore new products showcased at Autumn Fair on Faire’s platform. The partnership will empower independent retailers by offering them a broader range of unique products, fostering networking opportunities and providing access to valuable resources and insights.”