NEWS

Casdon announces partnership with Little City

Published on: 2nd May 2024

Casdon has gifted role-play toys to Little City, enabling children to play with a wide range of products including the Dyson Hair Styling tools and Henry & Hetty cleaning lines.

Thousands of children in the UK attending Little City sessions this year will be able to enjoy playing with a wide range of Casdon’s best-selling pre-school role-play toys including the company’s Dyson vacuum cleaners, Henry & Hetty cleaning lines, stylish Dyson Hair Styling tools and much more.

Casdon is a third-generation, family-focused business that believes in the power of play, creating mini versions of well-known household items that adults use in the home. Placing Casdon toys in Little City mobile play sessions will give children (and adults) the tools to learn through play, ultimately helping to develop social and language skills, core motor skills as well as coordination and numeracy.

Simone Inskip, marketing manager at Casdon said: “We’re so excited to be collaborating with Little City, the partnership feels like such a natural fit with the cities and our toys giving children the opportunity to be just like the grown-ups, where nothing is off limits. Whether they want to be a chef, barista or baker – anything is possible.”

The mobile role-play city for kids under six uses bespoke backdrops and selected high-quality toys and equipment to create an environment for local children to come along and play in assigned zones such as hospitals, vets, hairdressers, supermarkets, fire stations and building sites.

All visitors to the Little Cities will also be given an exclusive discount code to redeem on Casdon’s consumer website, giving parents the opportunity to purchase toys so that play can continue in the home too.

“Our pre-schoolers are our biggest observers, and Little City offers an inclusive pretend-play experience for our community’s younger children and their parents and carers,” said Vicki, Little City owner. “The team and I are absolutely thrilled to have Casdon on board and I’m sure many of the children will recognise the toys from everyday household items they see grown-ups using in and around their homes. The toys will help to boost the overall interactions and imitations of real-life, and I know that they will receive lots of attention with plenty of visits to each of the zones.”

Interested parties can visit the Little City website for information on venues and session dates as well as party and school hire.

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