The company will sponsor the Global Youth Leadership Summit, Founders Reception and donate Hasbro toys and games for Athlete Lounges at the Special Olympics.
Hasbro has announced its support for the upcoming Special Olympics World Games, held in Berlin from June 17th-25th, 2023. Hasbro’s long-standing global partnership with Special Olympics empowers athletes and students with and without disabilities, ensuring they have the same access to inclusive play and sports in classrooms and communities around the world.
At the Special Olympics World Games, Hasbro will sponsor the Athlete Lounges and provide toys and games, including Monopoly, Cluedo and Play-Doh, for the Hasbro Games Corner. Hasbro is also the presenting sponsor of the Founders Reception, celebrating the legacy of Eunice Kennedy Shriver, who founded Special Olympics in 1968, preserving her competitive spirit and relentless activism.
“Play has the power to create joy and connect communities – and Special Olympics has been advocating for the right for all athletes to play for more than 50 years,” said Kathrin Belliveau, Hasbro’s executive vice president and chief purpose officer. “Whether at the Special Olympics World Games or in homes and classrooms around the world, Hasbro supports all children and adults in their universal right to play.”
“We are most joyful when we are connected to each other and having fun,” added Albert Tuemann, chief of Marketing and Communication for the Special Olympics World Games Berlin 2023 Local Organizing Committee. “Just like sports, play is a powerful way for people to understand that we are all more alike than we are different. Special Olympics uses the power of sport to bring people together, similarly Hasbro’s toys and games promote togetherness and fun. This partnership promotes encounters, generates understanding and builds connections, during the World Games and beyond.”
Hasbro is also an Executive-level partner of the Global Youth Leadership Summit (GYLS), bringing together young people with and without intellectual disabilities from all over the world to develop the skills they need to become agents of change in their communities.
Hasbro makes a social impact in communities by providing Access to Play to underserved and historically marginalized communities, delivering Play Relief in times of crisis and uncertainty and upskilling the next generation of Play Makers. To learn more about ESG at Hasbro, read the Playing with Purpose: ESG Progress Report 2021-2022.