LICENSING NEWS

Heathside adds Stumble Guys to portfolio

Published on: 31st October 2023

Heathside is set to release a Stumble Guys Figure Collection in the UK and Ireland, launching in January 2024.

Revealing the news, Heathside Trading‘s Max Nelson commented: ”Yet another super hot licence has been added to the impressive stable of products we have coming up in 2024. Stumble Guys has amazing awareness and stats, over 250m downloads and a huge global fanbase of players.”

The Diramix product will be released in waves, under the Khadou brand. Max told Toy World: “We will have at least three waves of product with multipack executions, and it’s our intention to have product on shelf in January 2024.”

Stumble Guys is a party battle royale game known for its fast-paced, frenetic and highly social experience. A competitive experience that is inclusive to everyone from beginners to experts, allowing players with high mastery to perform unbelievable feats, the game delivers market-leading technical capabilities for players to enjoy the most seamless experience possible. It has built a massive following, staking its claim as one of the top 10 most downloaded apps in the world in 2022, and is enjoyed by tens of millions of players every week. The brand has generated over 45b engagements across channels like TikTok, YouTube and Discord, with original content, fan art and much more.

The range is expected to be highly sought after. To find out more and speak to the team regarding initial allocations, Heathside can be contacted on 01282 775778 or sales@heathside.biz.

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