Matchbox has unveiled the Matchbox Mercedes-Benz G 580 with EQ Technology die-cast car, made with recycled metal and ISCC-certified plastic.

Mattel has announced the Matchbox Mercedes-Benz G 580 with EQ Technology die-cast car. The new die-cast vehicle was created to celebrate the Mercedes-Benz G-Class and the recent reveal of its all-new electric model. Matchbox has unveiled that the realistic and highly detailed model which features recycled metal and a minimum of 81% ISCC-certified plastic, highlighting how Matchbox is evolving its product offerings.

The Matchbox exclusive 1:64th scale replica die-cast features true to life details that embody the spirit of the G-Class. The Mercedes-Benz G 580 comes in a Manufaktur south seas blue magno, with black interior. It’s made with 99.5% recycled metal, features one-of-a-kind packaging with textured paper and a base that attaches to the lid for a unique home display for car enthusiasts and collectors to enjoy. Matchbox has stayed true to its commitment to using more sustainable materials, while also providing fans with premium materials that feel authentic to the Mercedes-Benz all-new electric G-Class.

“We’re thrilled to be celebrating an iconic brand like Mercedes-Benz, which has continued to break boundaries in the electric vehicle space, culminating in this momentous release of the first Mercedes-Benz all-new electric G-Class,” said Roberto Stanichi, global head of Vehicles at Mattel. “We can’t think of a better way to mark the occasion than with the exclusive Matchbox die-cast release. We can drive toward a better future together as we stay committed to using more sustainable materials, while simultaneously bringing fans realistic replicas of their favourite cars.”

The Matchbox Mercedes-Benz all-new G-Class die-cast car expands upon Matchbox’s Driving Toward a Better Future campaign, introduced in 2022. This initiative champions greener play experiences by integrating electric vehicles in its product range, aligning with its goal to achieve 100% recycled, recyclable or bio-based plastics in both toys and packaging by 2030.

“We are very pleased that our all-new Mercedes-Benz G 580 with EQ Technology, the electric model of our off-road icon, is making its way into the versatile model range of Matchbox cars,” said Michael Knöller, head of the Off-Road Vehicles division and CEO of Mercedes-Benz G GmbH. “We are convinced that it will find its way to many enthusiasts — even outside the G-Fans community.”

Later in the year, the Matchbox Mercedes-Benz all-new electric G-Class die-cast car will also be available in Matchbox’s Moving Parts Series, which features Manufaktur classic grey non-metallic and movable doors that provide added authenticity, realism and drive storytelling. All Moving Parts vehicles are made using recycled metal and a minimum of 51% ISCC-certified plastic.

The Matchbox Mercedes-Benz all-new electric G-Class premium version will be available in limited quantities exclusively at www.mattelcreations.com for £30 RRP on 30th April. The Matchbox Mercedes-Benz all-new electric G-Class die-cast Moving Parts Series will be available at UK retailers nationwide this fall for £4.29.

Click here to learn more about Mattel’s sustainability goals or visit Matchbox to learn more about the brand’s sustainable efforts and products.