LICENSING NEWS

Rainbow Designs announces new Wizarding World range

Published on: 16th January 2024

Rainbow Designs and Warner Bros. Discovery Global Consumer Products have announced a new Wizarding World range.

Rainbow Designs, in collaboration with Warner Bros. Discovery Global Consumer Products, has welcomed a new addition to its character portfolio for 2024, as the Wizarding World joins the Rainbow family.

The Wizarding World range is a collection of nursery toys created especially for baby, and will feature Harry Potter, Hedwig and Dobby in formats that will include My First soft toys, rattles, comforters, activity toys, playmats and nightlights. The new range will be available in autumn/winter.

Anthony Temple, managing director of Rainbow Designs, is excited to be bringing such an iconic brand to Rainbow and its customers. “The Wizarding World is a perfect fit for us and we are delighted that these spell-binding characters will be joining our portfolio,” he said. “For over 50 years we have prided ourselves on delivering the best in baby, offering the highest quality forever toys and gifts, featuring some of the most-loved characters from children’s literature and entertainment, for babies and children of all ages. We are excited to be marrying our expertise with the iconic characters from the Wizarding World.”

The new Wizarding World range will be joining long-standing prestigious characters at Rainbow Designs including Peter Rabbit, Paddington, Disney’s Winnie the Pooh, Mickey Mouse and The Lion King, as well as Guess How Much I Love You, Elmer, The Very Hungry Caterpillar, Spot, Maisy, Bagpuss, We’re Going on a Bear Hunt, Giraffes Can’t Dance and The Snowman and The Snowdog.

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