The collaboration between Rubies and Acamar Films will feature a collection of everyday dress-up costumes for the popular pre-school animation, Bing.
Rubies has announced a brand-new addition to its pre-school property range by partnering with Acamar Films, to bring an everyday dress-up collection for the company’s multi-award-winning Bing animation.
With designs already in development, the new Bing range is designed for everyday role-play and will be available to pre-order at the tail end of this year, perfect for trade retailers looking to stock up on the latest toddler costumes.
Bing offers a shared experience between grown-ups and toddlers, providing the tools to support the social and emotional development of pre-schoolers worldwide. Bing has been impressing children for years with established pre-school content across EMEA, consistently topping the listings across various streaming platforms.
Fran Hales, head of Portfolio and Marketing at Rubies, commented: “It’s incredible to think that Bing, a character that originated from a series of pre-school books, has now become one of the most well-known characters globally within the last decade. We are thrilled to be working with Acamar to re-invent the dress-up range for Bing, play our part in children’s early development and encourage their everyday play. On top of all of this, we’re overjoyed to be introducing the dress-up in Bing’s 10th anniversary year, recognising the impact he’s had on little ones for a whole decade now.”
Katie Rollings, chief licensing officer at Acamar Films, said: “Rubies is an expert in its category and we are delighted to be working with the company as we continue to build Bing in the UK and across Europe. We look forward to offering our young fans a beautiful range of dress up – a crucial play category for pre-schoolers and one that closely aligns with Bing’s ethos, as the show encourages children to use their imaginations and express their creativity.”
Rubies can be contacted on 01491 826 500 or customerservices@rubiesuk.com.
