Spielwarenmesse eG taps into global toy markets with World of Toys

Published on: 15th August 2019

The organisation will host pavilions at key international trade fairs plus a programme of support and services.

Gaining a foothold in new markets and distribution channels is a central objective for all export-led toy companies. The international trade fair programme World of Toys by Spielwarenmesse eG helps companies by organising group appearances at selected trade fairs, with a package including professional support and various services to facilitate participation in the respective events. Stand spaces are currently still available at the international pavilions for Kids India 2019 and Hong Kong Toys & Games Fair 2020, with a pavilion also planned for Kids Russia 2020.

Kids India will take place in Mumbai from 26th to 28th September 2019. The Indian toy sector is currently going from strength to strength, due to the growing middle classes, a raised awareness of the importance of toys in child development and the strong demand for quality products. This market offers huge potential for toy manufacturers from all over the world, and ten international exhibitors have already registered to appear at the World of Toys Pavilion.

Hong Kong Toys & Games Fair opens its doors from 6th to 9th January 2020. It has evolved into the most important trade fair serving the Asian market. In conjunction with the business hub of Hong Kong, it paves the way for lasting business relationships between Africa, America and Europe on the one hand, and the Asia-Pacific region on the other. There is still time to register for the international pavilion in 2020.

Kids Russia will be held at Crocus Expo Centre in Moscow from 11th to 13th February 2020. Kids Russia is taking place concurrently with the leading Russian stationery event Skrepka Expo for the first time, creating synergies for both exhibitors and visitors. The organisers of Kids Russia are offering a World of Toys Pavilion for international companies.

The World of Toys Programme supports toy manufacturers wanting to gain access to growing markets with strong sales potential. The organisers take care of all technical and organisational matters relating to the exhibition, whilst offering additional marketing services to reduce the burden on exhibiting companies and to improve their chances of success in new markets.

Further details of the World of Toys Programme and the terms and conditions for participating are available at:


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