Target Darts has created a new team to help launch darts into the toy channel, starting with hero line the Luke Littler Magnetic Dartboard Set.
Target Darts, sponsor of teenage darts sensation Luke ‘The Nuke’ Littler, has plans to capitalise on Luke’s rise to fame by creating a new Sales and Marketing team dedicated to launching the skyrocketing darts opportunity into the toy channel.
Jamie Tank, formerly of VTech and Schleich, heads up the team as Toy Sales manager, and is joined by Paul Dearlove, as Trade Marketing manager, who began his career in the toy industry at MY Sports & Games, former sponsors of darts royalty, Phil ‘The Power’ Taylor.
Jordan Baker, Sales director at Target, said: “We’ve been experiencing significant growth in the traditional darts category for the past few years, and this has gone through the roof with Luke Littler’s debut at the World Championships at the end of last year. We recognise the significant potential to expand our offer with product suitable for the toy space, and we’re using Jamie and Paul’s toy industry experience to help us achieve this.”
Jamie added: “I’m really excited to be joining Target and working with toy customers to take advantage of the amazing increase in the popularity of darts, led by Luke Littler.”
This sentiment was echoed by Paul who said: “The toy market has long been crying out for something new and innovative to excite retailers and consumers alike, and we hope that Luke Littler’s widespread appeal to such a broad audience will help to do that.”
Jamie can be contacted by e-mail at jamie.tank@target-sport.co.uk and Paul can be contacted at paul.dearlove@target-sport.co.uk.
Target Darts has released its hero line, Luke Littler Magnetic Dartboard Set, which includes a double-sided magnetic dartboard, with four sets of magnetic darts, hanging hook and throw line, and allows young children to emulate Luke, whose own journey began when his dad bought him a magnetic dartboard.
The Luke Littler Magnetic Dartboard will be available in an eye-catching FSDU to maximise retail appeal and ease of merchandising, and there will be a further FSDU option with a wider range of products. The Luke ‘The Nuke’ Littler range also includes a Dartboard Set and Cabinet Set, as well as a range of darts and wallets, with further toy product already in development.
Target Darts has already seen unprecedented demand for its Luke Littler darts range, and is expecting great success with its brand-new range of products suitable for the toy market.
