Entrants to the awards are judged through individual testing by the readers of UKMums.TV, as well as by the UKMums.TV team.

Organised and published by the online parenting website UKMums.TV, the awards programme is designed to recognise the best products, services and brands in the baby and pre-school domain.

Much like the Mums Choice Awards, which will run later this year for the ninth consecutive year, the goal of the Baby & Pre-School Awards is to give parents and gift buyers a clear insight into which early years products are favoured by their peers. As with all award programmes run by UKMums.TV, entrants are judged through individual testing by the readers of UKMums.TV, as well as by the UKMums.TV team.

Caro Davies, organiser of the awards, said: “This year’s Baby & Pre-School Awards has been incredibly well supported, with entries from companies big and small. The standard has been exceptionally high, and we would like to thank all our entrants, as well as our mums and their families who helped us test and review products this year.”

The results of the Best Early Years Toy & Entertainment categories are as follows:

Best Early Years Toys – Outdoor Toys:

• Gold – Scuttlebug Beetle by Mookie Toys
• Silver – Micro Air Hopper by Micro Scooters
• Bronze – Sand and Water Play Table by My 1st Years
• Highly Commended – Fisher-Price My First Trampoline by Sportspower

Best Early Years Toys – Toys to Support Education & Development:

• Gold – Fat Brain pipSquigz by Tomy
• Silver – Little Smoby Activity Table by Simba Smoby Toys
• Joint Bronze – TP Active-Tots Pikler Style Wooden Climbing Triangle & Slide by TP Toys
• Joint Bronze – Farmhouse Sorter by My 1st Years
• Highly Commended – Big Feelings Nesting Fruit Friends by Learning Resources

Best Early Years Toys – Licensed Toys:

• Gold – Alphablocks Phonics Fun by Trends UK
• Silver – Sesame Street Potty Time Elmo by Just Play
• Bronze – Gabby’s Purrfect Dollhouse by Spin Master
• Highly Commended – Minnie Mouse Glam & Glow Playset by Just Play
• Highly Commended – Paw Patrol Lookout Tower Playset by Spin Master

Best Early Years Toys – Classic Play Toys:

• Gold – Warmies Selection by Warmies
• Joint Silver – John Deere Build a Johnny Tractor by Tomy
• Joint Silver – Stickle Bricks Fun Tub by Flair
• Bronze – Baby QBoids Construction Set by Engino

Best Early Years Entertainment Products – Immersive & Interactive Toys:

• Gold – Paint Pop Paint Sticks by Trends UK
• Silver – CoComelon Learning JJ Doll by Just Play
• Bronze – Peek-A-Zoo by Smart Games
• Highly Commended – Sesame Street Elmo’s Learning Letters by Just Play

Best Early Years Entertainment Products – Video Games:

• Gold – Peppa Pig World Adventures by Outright Media
• Silver – Gigantosaurus: Dino Kart by Outright Media
• Bronze – Paw Patrol: Grand Prix by Outright Media

Best Early Years Entertainment Products – Books:

• Gold – Baby Touch: Farm Animals by Ladybird
• Silver – Where’s Mrs Panda? by Nosy Crow
• Joint Bronze – National Trust: Big Outdoors for Little Explorers: Farm by Nosy Crow
• Joint Bronze – My First Lift-The-Flap Nursery Rhymes by Nosy Crow
• Highly Commended – Biff, Chip & Kipper: Read with Oxford Stage 1 – 24 books (Age 3+) by Books2Door
• Highly Commended – Let’s Go Home, Baby Rabbit by Nosy Crow
• Highly Commended – Jolly Learning Little Word Books by Jolly Learning

Best Early Years Entertainment Products – Magazines:

• Gold – Fun to Learn Hey Duggee Magazine by Redan Publishing
• Silver – Fun to Learn Peppa Pig Bag of Fun Magazine by Redan Publishing
• Joint Bronze – Fun to Learn Friends Magazine by Redan Publishing
• Joint Bronze – Fun to Learn Peppa Pig Magazine by Redan Publishing

All results and further information about the winning products can be viewed here.