Charlie Foulkes joins the parent company of MV Sports & Leisure having spent more than 20 years in the retail sector.

Tandem Group, the parent company of MV Sports & Leisure, has announced the appointment of Charlie Foulkes as director of Digital & Marketing to its leadership team as it looks to strengthen the business.

The group is one of the UK’s leading designers, developers, distributor and retailer of sports, leisure and mobility products, in addition to holding licences for the manufacture and development of over 30 character branded children’s bikes, scooters and ride on toys via MV Sports & Leisure.

Charlie brings with him over 20 years’ experience within the retail sector, holding various marketing roles with Somerfield Stores, Halfords and Cycle Republic. Most recently, he was marketing director at Pure Electric where he was responsible for all marketing, e-comms and customers services.

Peter Kimberley, who was appointed Tandem Group CEO in May, said: “I am delighted to have Charlie join our leadership team. He brings a wealth of experience within the active leisure, sporting categories and more widely across multiple retail sectors having previously operated in both B2B and B2C roles. He is a customer centric, dynamic marketing and digital leader which will be an asset to the group supporting our dealers and retailers and inspiring our customers.”

Charlie commented: “Tandem Group is a fantastic business, with so many exciting, exclusive and heritage brands across multiple sectors. I am thrilled to be joining a talented and passionate team that is so focused on delivering first class products to our customers and across our dealers and retail network.”