Azaria will handle PR activity for VTech, including press office, influencer & celebrity relations and events, product launches and range extensions.  

Leading global toy brand VTech Electronics Europe PLC has announced the appointment of family-specialist PR and digital marketing agency Azaria to handle its UK marketing activities across both VTech and LeapFrog brands.

Azaria comes on board after winning a four-way competitive agency pitch and will work closely with the in-house marketing teams to spearhead all product and brand initiatives for the upcoming year, 2023-24.

Rebecca Lazarus, UK Marketing manager commented: “Azaria impressed us from the start. The team nailed its proposal, packing it full of fun, exciting and ambitious ideas, which everyone at VTech was immediately buzzing to see come to fruition in the year ahead.“

The engagement will see Azaria handling all core PR activities for both the VTech and LeapFrog brands, including press office, influencer & celebrity relations and events, plus several big new product launches as well as range extensions.

Azaria managing director, Amber Steventon, added: “With all our family expertise, VTech – and LeapFrog – is a dream client for us. We connected with the team straight away and are all excited to get started on a fun calendar of activities in the months ahead.”

As VTech continues its development in the UK this year, the company has been restructuring its sales team, recently announcing the appointment of new national account managers to help drive the business forward.