TikTok and Gogglebox star Joe Baggs headed to Thorpe Park on Wednesday 30th August to create content for new party game from Goliath, Pop Off!

At Thorpe Park, Joe Baggs was drawing in visitors to take part in various Pop Off! challenges, with the chance to win the highly addictive game. The interactions were recorded and will be shared across Goliath’s social media channels in the run up to Christmas as just one element of the brand’s pre-Christmas advertising.

The new game from Goliath is billed as “quick to learn and impossible to stop”. Recently launched across retail, Pop Off! is anticipated to be a hit with families across the festive season and beyond, with over 50 ways to play using the included ping pong balls, coasters and uniquely designed pop cups.

Chloe Burrowes, Marketing controller at Goliath Games, said: “Joe was absolutely fantastic at interacting with members of the public and encouraging them to take part in the Pop Off! challenges. People couldn’t get enough of the game, and it was great to capture those genuine reactions to Pop Off! We’re looking forward to seeing the response following the social media campaign and hope the game will be at the top of people’s Christmas game wish lists this festive season.”

The social media campaign will be posted from mid-September to help engage the target audience and tap into Joe’s huge fan base and following.