Exclusive: Toy World hears the latest from the ICTI Ethical Toy Program

Carmel Giblin, CEO and president of the Ethical Toy Program, spoke to Toy World about the latest Global Trends Report, and what the future holds for toy manufacturing.

“The Global Trends report gathers all the information collected from the thousands of audits and factory assessments we do. Its purpose is to help our members better understand the opportunities and challenges that the toy industry faces. The programme works with 1,200 factories covering 12 countries, and as we move into 2020 the number of factories will increase along with the number of countries where we operate.

This year we’ve conducted over 2,000 audits, mostly in mainland China but also in India, Indonesia and Vietnam. We have hundreds of audit points on our checklist, including working hours, wages, safety and zero tolerance issues like child labour, which enables us to assess a factory’s compliance with our standards, which are agreed upon by the toy industry. Our standard evolves and develops as conditions improve and as new risks emerge, so the data we collect allows us to focus on the right areas.

Our work seeks to prevent the most egregious issues such as child and slave labour. It’s difficult to identify issues like forced labour and people trafficking, which are often criminal in nature. That’s why we are in the factory, talking to workers directly. Our checks cover things like whether workers have their passports with them, if they had to pay fees to secure their job, if they’re paying for their accommodation, and, if so, are the fees being charged excessive. We also require workers to receive their wages directly. This prevents the agent taking a cut before paying the worker.

The Ethical Toy Program Worker Helpline runs alongside our auditing process, and has received around 18,000 calls since it was launched. The helpline lets us cluster issues into groups and allows us to act quickly if we’re getting a lot of calls about a specific issue at a specific factory. Additionally, it gives an idea of how we can have a more positive impact for workers.

From our side of things, the Ethical Toy Program will continue to move away from an audit only focused approach. Over the past 15 years we’ve worked with hundreds of companies and thousands of factories, and millions have been spent on compliance to drive standards, but now we need to build on those foundations to focus more on impact rather than just data collection. The toy industry is innovative and resilient, and has an exciting future, but it needs to adapt and evolve to meet changing consumer expectations and operating environments. We are here to help our members to succeed.

To become a member, email the Ethical Toy Program at join@ethicaltoyprogram.org or find out via the website.

Read the full interview with Carmel in the Toy World December issue here.

BTHA announces Toy Retailer of the Year 2019 finalists

The winners of the Toy Retailer of the Year Awards will be announced at the annual Toy Industry Awards evening at Olympia London on Tuesday 21st January 2020.

The British Toy & Hobby Association (BTHA) has announced the finalists for the Toy Retailer of the Year Awards 2019. The shortlist is:

Independent Toy Retailer of the Year (single store):

• Enchanted Wood Toys, Farnham
• Thomas Moore Toymaster, Exeter
• Wigwam Toys, Brighton

Independent Toy Retailer of the Year (Multi Store):

• Ken Black Toys
• Midco Toymaster
• Toy Barnhaus

Department Store Toy Retailer of the Year:

• Morleys Stores
• Selfridges & Co
• W J Daniel & Co

Multiple Toy Retailer of the Year:

• Sainsburys Argos
• Smyths
• The Entertainer

Online Excellence Award:

• Sainsburys Argos
• Shop Direct
• Smyths

The winners of the Toy Retailer of the Year Awards, including Overall Toy Retailer of the Year, will be announced along with other special BTHA awards at the annual Toy Industry Awards evening held at Olympia, London on Tuesday 21st January 2020. The event, which takes place on the first evening of Toy Fair, is organised by the BTHA with the Toy Retailers Association (TRA), who will also present the Toy and Supplier Awards for 2019 on the same evening.

Bandai appoints Kirsty Mackenzie as new head of marketing

Kirsty has held marketing positions within the toy industry for 13 years. 

Bandai UK has announced that Kirsty Mackenzie has been appointed as its new head of marketing following her promotion from marketing manager. Kirsty joined the Bandai UK team in 2018, having previously held marketing positions within the toy industry for 13 years.

“Kirsty’s promotion is testament to her commitment and the impact she has made during a fundamental period of evolution for the company”, said Nic Aldridge, managing director, Bandai UK. “Kirsty has vast experience in strategizing and implementing marketing campaigns and will be instrumental in heading up the department to drive growth and market share for all Bandai UK brands. These include huge initiatives for the likes of our extended Dragon Ball line, celebrations and comeback plans for retro ranges Tamagotchi and Harumika, and continued activity for recent successes such as Bananas, National Geographic and Sea Monkeys.”

“It’s an exciting time to be part of the company,” added Kirsty. “As we head in to 2020, our portfolio continues to grow with an assortment of own IPs and strong, global licences, all of which I’m looking forward to developing and supporting with strategic marketing and tactical campaigns.”

Further closures loom for House of Fraser stores

Mike Ashley has warned that, despite rent relief, many locations remain “unsustainable”.

The owner used the company’s latest results, for the six months to 27 September, to address current challenges faced by House of Fraser, including what he described as “serious under-investment” in stores and appropriate support services.

Mike Ashley, who bought the department store chain a year ago, commented:  “We are doing as much as we can to realistically save as many jobs and stores as possible. We are continuing to review the longer-term portfolio and would expect the number of retained stores to continue to reduce in the next 12 months”.

However, he also stated that a £605m bill from Belgium’s tax authority would not lead to “material liabilities” and said the group hoped to find a resolution soon.

Sports Direct shareholders met on Monday and voted to change the retailer’s corporate name to Frasers Group, as part of plans to move upmarket, and shift the company focus from sporting goods. The group also owns designer fashion brand Flannels, video game shop chain Game Digital, clothing retailer Jack Wills, cycle retailer Evans Cycles and online furniture shop Sofa.com.

When House of Fraser went into administration, it had 59 stores, two warehouses and employed almost 16,000 staff. It has been reported that seven of those stores have been closed to date.

Department store chain Beales in refinancing talks

The retailer is said to be working with KPMG to explore options.

According to Sky News, Beales, one of Britain’s oldest department store chains, has drafted in advisers to explore refinancing options. The retailer has tasked KPMG with leading a strategic review which could lead to the closure of a small number of stores.

Sources said on Monday evening that Beales is seeking to negotiate rent reductions with some of the owners of its 22 stores, while it is also thought to be keen on exploring debt-raising options that would enable it to accelerate its restructuring process. An outright sale of the business, while plausible, is not thought to be the preferred option.

The retailer employs around 1,300 people directly, with a further 300 staff working in branded concessions across its store estate.

According to insiders, Beales’ stores in market towns are thought to be performing well, while a number of new formats previously introduced by its management team have also produced encouraging results.

Beales is majority-owned by a vehicle led by Tony Brown, an experienced retail professional who has held senior posts at 99p Stores, Peacocks and BHS. Tony Brown led a management buyout of the business last year, and is understood to be seeking a conclusion to the refinancing process by early in the new year.

Beales was a public company until its shares were delisted in 2015. It has since been owned by several different private investors. In 2016, it secured creditors’ backing for a Company Voluntary Arrangement, paving the way for substantial rent reductions at 11 of its 29 stores.

A statement about the strategic review is expected to be made today.

Lazar Vukovic sets up new digital marketing agency

The new digital marketing agency www.ilovedigital.co.uk reflects Lazar’s own passion for toys and the industry.

Having learnt a lot about business and the toy industry over the last eight years, Lazar Vukovic has now set up his own digital marketing agency – www.ilovedigital.co.uk – which is a full service agency offering everything from web design, app development, content creation, social media management, SEO, marketing campaigns and more.

Lazar’s journey in the toy industry began with his independent store Toy Town. He opened the store in November 2011 in Corby, Northants, next to the former Woolworths store.

Lazar said: “Being introduced to the toy industry was amazing, and a breath of fresh air from the other sectors I’d been previously involved in. Everybody I met was polite, pleasant and very down to earth, and all willing to help. It was at this point I knew that the toy industry environment was where I wanted to stay.”

After feeling the impact from a difficult trading period, Lazar pursued a career with Winning Moves in 2015. His role was to build up the business in Russia, Greece, Serbia and Croatia, to name a few. Top Trumps and Monopoly quickly began to catch the eyes of these toy markets and Lazar said this role alone has given him great connections from the industry, and friends all over the world.

His new digital marketing agency reflects his own passion for toys and the industry, offering the right services needed to build a business.

Lazar added: “I’ve learnt a thing or two about business and how to launch and grow a brand, product and business, so I wish to share my skills with companies I’m passionate about, helping them deliver creative and strategic marketing while they stay focused on growing their business.”

Exclusive: Toy World spoke to Desi Doll founder Farzana Rahman

Toy World spoke to Farzana Rahman, founder of the Desi Doll Company, which makes entertaining and educational toys and games for Muslim children.

“When I founded the business there wasn’t really anyone creating fun Islamic educational toys, which is the main reason I felt compelled to start the Desi Doll Company. Ten years later, we’re pleased to have inspired others to enter this market – but The Desi Doll Company remains the clear leader. It’s recognised as the largest independent manufacturer and supplier of Islamic toys worldwide. Our range of over 30 toys includes talking plush, talking wooden puzzles, talking books and much more, catering for ages 0-12 years.

Our latest launch My Little Muslim Friends aims to promote respect and understanding amongst Muslim children and their peers – I feel this is important because we live in a multi-cultural society, especially here within the UK, and we can clearly see the benefits these dolls will offer, helping to build friendships and increase knowledge from the youngest of ages. We hope My Little Muslim Friends offer diversity, challenge negative stereotypes about Muslims, encourage children to form friendships irrespective of beliefs and – above all else – show that all children just like to have fun.

2019 was a busy year for us as we launched new products and entered new markets, and 2020 is shaping up to be no different. We’ll soon be launching new sound books to the range as well as some other very clever (and top secret) ideas for our ever-growing consumer base to appreciate. Marketing continues to be our focus, as we spread the word through social media and global campaigns.

We are taking orders now for Ramadan 2020, so if you’d like to try Islamic Toys in your store, now is the time to talk to us. Please email farzana@desidollcompany.com for our catalogue and price list.”

Read the full interview with Farzana in the Toy World December issue here.

Spring Fair announces new award for supply chain transparency

The ‘Power of One’ Transparency Award champions ethical behaviour from retail suppliers.

Spring Fair is launching the ‘Power of One’ Transparency Award for its 2020 event.

Spring & Autumn Fair’s #PowerOfOne campaign supports and encourage retailers and their suppliers to make changes that will protect the planet and inspire sustainable behaviours.

Show organiser Hyve Group is now extending the initiative to supply chain ethics with the Power of One Transparency Award, supported by Sedex, one of the world’s leading ethical trade service providers working to improve working conditions in global supply chains.

Entries are being accepted from Spring Fair exhibitors through the show’s website here. As well as responding to a series of questions, entrants are encouraged to upload evidence that showcases their efforts to ensure their supply chain upholds the highest standards of responsibility.

Julie Driscoll, Hyve Group regional manager for Spring Fair, said: “Retail brands are under pressure from governments, consumers, NGOs, and other stakeholders to divulge more information about their supply chains, and the reputational cost of failing to meet these demands can be high. Concurrently, consumers are rewarding retail businesses that are championing socially responsible behaviours and taking action to elevate their ethical behaviours in all the communities they impact.”

She continued: “Spring Fair has a long history of encouraging activism in the retail industry. Our Power of One campaign continues to support and encourage retailers and their suppliers to make changes that will protect the planet and inspire sustainable behaviours. Now, we want to highlight the issue of supply chain transparency and encourage awareness and improvement throughout the industry.”

Entries will be judged by a panel of industry experts and the winner will be announced on the Inspiring Retail Stage, with the date and time of the presentation to be announced.

Supporting the UN’s Sustainable Development Goal 12: Responsible Consumption and Production, the Power of One campaign seeks to demonstrate how a combination of small, individual changes can create a more sustainable future for all.

The Power of One campaign has been adopted across Hyve Group’s portfolio of fashion and retail shows.

Exclusive: Casdon prepares for its 50th appearance at Spielwarenmesse

Casdon is gearing up for its 50th appearance as an exhibitor at Spielwarenmesse and managing director Phil Cassidy spoke to Toy World about the landmark year.

“Our international business has grown considerably over the past 10 years. We’re doing very well in the States and Australia, and have been picked up in Japan, France and Germany, so Spielwarenmesse, as an international show, is great for us. We have a fantastic spot right at the entrance to Hall 12, so we can capture all the global buyers as they walk past and spot our products. The show has marked the start of many successful business relationships for us. Presence at a show can play an important role in your success, especially if you are moving into new markets; visibility leads to awareness. Appointments are key too, both in the form of walk-ons and advance bookings.

My dad was present at the first fair we ever showed at as a company in 1967. It was held on Airport Road in a large tent called the Leichbauhalle. The following year the show was moved to Maxshere Haus; being a building, we could leave the stand and toy samples in situ until the following year. When the show was moved to Langwasse, the British exhibitors were in tents once more, next to the Israeli stand, which had armed guards at the entrance. Casdon representatives, headed up by my dad, used to drive there directly from the Brighton Toy Fair.

On Friday the 24th at 4pm, in celebration of our 50th appearance at the show, we will be holding a drinks reception on the Casdon stand [Hall 12, Stand C-04], complete with nibbles, to say thank you to our customers and contacts for their support over the years. Everyone’s welcome to come and join us.”

To read the full story in the December issue of Toy World, click here.

CHITAG week plays host to global toy and game inventors

The Young Inventor Challenge recognised kid-inventors from around the world. 

Chicago Toy and Game (CHITAG) Fair, the largest event during CHITAG Week, welcomed more than 30,000 attendees to the experiential and immersive playground at Navy Pier in Chicago.

On the first day of the Fair, the annual Young Inventor Challenge (YIC) showcased the youngest toy makers. More than 250 creative kids competed in the challenge and each participant received written feedback from over 100 seasoned industry professionals, with specialities in product development, acquisition, innovation and marketing. These mentors represented top toy and retail companies such as Mattel, Yulu, Kid Group, Target, Ideo, Nextoy, Getta1Games and more.

Attendees were greeted by more than 140 interactive toy and game exhibits, immersive events and activities for all ages, created by leading toy and game brands from around the world.

Hasbro’s gave its first public demonstration of the new Star Wars D-O remote-controlled droid, while attendees also enjoyed Jakks Pacific’s interactive Sven’s Frozen Adventure Scavenger Hunt and Yvolution’s ride-on arena with My Buddy Wheels balance bikes. Adults enjoyed the Beer Garden with grown-up games, including the new Throw Throw Burrito from the makers of Exploding Kittens. Attendees also snapped selfies with the Little Tikes 50th Anniversary adult-sized Cozy Coupe, Star Wars characters from the 501st Legion and the Oscar Mayer Wienermobile.

Additionally, attendees received the CHITAG Holiday Gift Guide which features top toys and games created by leading innovators recognised as Toy & Game Innovation Award nominees.

The annual consumer event was preceded by the Toy & Game Innovation Awards and the CHITAG Inventor and Innovation Conferences, where new and professional inventors and design students interacted with 105 top toy and game acquisition executives from 70 companies, including Mattel, Goliath, Hasbro, Spin Master, PlayMonster, Fat Brain Toys and The Michael Kohner Corporation. Keynote speakers included Richard Dickson, president & COO at Mattel.

The 2020 CHITAG Week and the 18th annual CHITAG Fair will take place next year, on the weekend before Thanksgiving, on 19th-22nd November 2020. All details will be released as they become available at CHITAG.com.