The Snowman Enterprises announces winter charity campaign

Published on: 26th November 2020

Families and independent retailers are encouraged to create a scene from Raymond Briggs’ timeless picture book, The Snowman, in their windows.

The Snowman

Snowman Enterprises, a Penguin Random House company has announced that Peter Andre will support a winter charity campaign to raise vital funds for children’s hospices in the UK.

Inspired by the rainbows displayed in support of key workers earlier this year, families and independent retailers are encouraged to create a scene from Raymond Briggs’ timeless picture book, The Snowman, in their windows to share a little magic with their community this winter. Peter Andre and his family will be creating their own window display at home to encourage the nation to join the campaign.

Peter Andre commented: “Who better than Raymond Briggs’ beloved Snowman to bring families and communities together this winter to create some festive cheer? Not only will The Snowman window scenes sprinkle some much needed magic across the UK, they will raise vital funds for children’s hospices. So you can have fun creating and sharing your Snowman window and know that you’ve made a difference in doing so. Christmas just isn’t Christmas without The Snowman, and this year Christmas most definitely has come early.”

Snowman Enterprises has pledged £1 to children’s hospice charities Together For Short Lives and Chestnut Tree House, of which Raymond Briggs is a patron, for every Snowman window scene shared on social media.

Raymond Briggs CBE, author of The Snowman, said: “After a very challenging year, I couldn’t be happier to think that my Snowman is helping to raise the nation’s spirits but more importantly, is raising funds for children’s hospices around the UK.  I know how vital these services are and the huge difference they make to the lives of young people and their families. It would be wonderful to see The Snowman popping up in windows around the UK this winter.”

Every Wednesday for six weeks a new line art illustration from The Snowman will be made available at and shared on The Snowman social media channels. These can be printed off and coloured in, or used to inspire Snowman artwork, and added to window scenes. A bumper Snowman prize bundle will be awarded to one lucky winner of a Winter Window scene shared on Facebook or Instagram.


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