Jamie will be based in Pawtucket at Hasbro’s HQ and will report to John Frascotti, president and chief operating officer.

Hasbro has announced that Jamie Gutfreund will be joining the company as chief consumer experience officer (CXO) on 15th April.

In the newly-created C-level position, Jamie will lead the design and implementation of consumer-focused strategies that effectively connect the company’s brands with global audiences. She will oversee several of Hasbro’s global marketing functions, including the company’s internal creative agency, Global Consumer Insights organisation, and global media management team, among others.

“Jamie brings a breadth of experience in driving strategies that build brands through innovation and technology, global marketing campaigns, and proprietary research,” said John Frascotti. “Jamie is a well-respected and highly creative digital marketer and I am thrilled to welcome her to the Hasbro family.”

Jamie joins Hasbro from Wunderman Thompson, a WPP Company, where she served as global CMO and helped to establish the firm’s reputation as a dynamic global digital organisation. Prior to that, she was the chief strategy officer at The Intelligence Group, a division of Creative Artists Agency, before moving with the division’s acquisition to Deep Focus as chief marketing officer.

Additionally, she has held positions at Expedia, Microsoft and Prodigy, developing original content, communications and business strategies for clients, brands and entertainment partners.