Sara will report directly to Hedley Barnes in his recently announced new role as general manager, Europe and Russia.

Spin Master has announced the promotion of Sara Taylor to the position of general manager, UK. Sara has a tenure of almost 11 years with the company and has been instrumental in its global growth since joining the company in 2008. She made a huge impact on the international third party business for many years, preparing several European markets and Russia for transition to affiliate status.

In November 2016 she moved into the role of VP/head of sales, UK, where she has provided exemplary leadership, commercial direction and talent development to this team. The sales team will continue to report into Sara as will Phil Hooper, commercial director marketing, UK. Sara will report directly to Hedley Barnes in his recently announced new role as general manager, Europe and Russia.

Speaking about Sara’s promotion, Hedley commented: “Sara’s new role will allow Spin Master UK to flourish even further. The UK business is now the second biggest market for Spin Master globally, and this change will allow even more focus on strengthening and deepening our relationships with our UK business partners including, of course, our highly valued retail partners.”

Hedley’s move to general manager Europe and Russia is an important step for supporting the recent news that product sales for Spin Master have soared by over 40% across the European Market in the last reported trading period.

Commenting on his own promotion, Hedley continued: “It’s an exciting time for Spin Master generally but especially within Europe, and I’m delighted to be entrusted with the task of building on the amazing achievements and continuing to drive the business for Europe and Russia going forward.”