Crowdfunding campaign aims to raise $800m, in addition to $200m already put in by investors.

The GoFundMe campaign is spearheaded by Isaac Larian, CEO of MGA Entertainment and various investor associates. Isaac and his associates are attempting to save the retail chain, preserving the Toys R Us experience for future generations.

The blurb on the GoFundMe donation page reads: “Toys R Us is on the verge of permanently closing its doors. It feels like the end of an era, with sad headlines spreading across news and social media, BUT there is still time to save this American icon—and you can help.

You can be a part of this historic movement to #SaveToysRUs by donating today! Your donation will help to ensure that generations to come can “always be a Toys R Us kid” and save employee jobs that are at stake should the company cease operation.

The deadline for reaching the $1 billion goal is Memorial Day, 28th May, 2018. The funds collected through this campaign would be used in the formulation of a bid to acquire some Toys R Us assets through the bankruptcy process. This is not a charitable donation, and certain donor disclosures apply.”

To donate, and to see the full terms & conditions, click here.