Brand picks up several awards and is shortlisted for future wins.

Dedicated to creating toys which children and parents love to play with whilst also encouraging learning through play, Little Tikes has also been popular with industry experts, scooping several prestigious toy awards including The Independent Toy Awards, Loved by Parents and Made for Mums.

In the recently announced Independent Toy Awards, Little Tikes won three awards including scooping gold in the Educational category for the STEM Jr. Wonder Lab – an exciting new launch for autumn. A silver award was presented for the newly released Magical Unicorn Carriage in the best Ride-On category, and the new RC Dozer Racer won a bronze medal in the Vehicles category.

The Loved by Parents Awards also recently announced its winners, among which the Little Tikes infant pre-school range was awarded three platinum medals. The Little Tikes Light ‘n Go Sports Zone was awarded platinum by the judges in the Best Activity Toy (1-3yrs), Best Interactive Toy (1-3yrs) and Best Stimulative Toy (1-3yrs), recognising the toy’s benefits to creative and imaginative play.

Apart from awards announced to date, the brand has been shortlisted for several further awards including Made for Mums and Smallish Magazine. As a shortlisted finalist, Little Tikes is up for medals including Best Pre-school, Best Educational, Best Role-Play and Best Outdoor toys.

Michelle Lilley, head of marketing at Little Tikes, commented: “At Little Tikes, the most important thing is making toys which help create long lasting memories through both fun and learning. These awards are judged by industry experts, alongside consumer testers, who we aim to engage with our products in the same way families will at home. We’re delighted to pick up these awards, as well as to be shortlisted for the forthcoming categories.”