Ben Smith will be joining the team as general manager UK & Eire, based in the Chepstow office.

Ben returns to the toy industry following a four-year period working in the sports nutrition sector. Ben has previously held national account positions with Vivid Imaginations, Re:Creation, and Rainbow Designs.

Nathaniel Southworth, Kids@Play managing director, commented: “Kids@Play is developing its ranges and broadening its account base. As we grow we are mindful to support this growth with improvements to our levels of customer service. Ben will take on a broader role than account management and we are excited to harness his experiences from both inside and outside the toy industry. Ben is a local resident to Chepstow which also makes it a perfect geographical fit. He is very well respected across the industry, and we now have a trio of former Vivid team members.”

Ben added: “What the team has achieved in the last six months is staggering, and the plans for 2019 will come as no surprise to people who know Nat. It’s fantastic that the company is located in Chepstow and I can run, ride or walk to the office too; an amazing opportunity literally on my door step. I am really looking forward to helping Nat and the rest of the team achieve the potential of Kids@Play. I look forward to meeting everyone at the forthcoming trade events – it’s great to be back.”

Kids@Play will be showing at the following trade events so please contact the company to organise an appointment:
Hong Kong: c/o Magic Time Intl, Room 616, Houston Centre, 63 Mody Road
London Toy Fair: The Gallery 180
Spring Fair Birmingham NEC: Hall 5 L55