Norton will help deliver focused B2B campaigns this year and into 2021.

Chesham-based designer and manufacturer of arts, crafts and hobby products, Craft Buddy is ramping up awareness for its specialist brand ranges via a targeted B2B campaign for 2020 and 2021.

The company’s established Crystal Art range continues to grow exponentially, with new licensed acquisitions to be announced later this year. Already placed within toy, gift and hobby markets across Europe, Craft Buddy is looking to further expand the Crystal Art brand offering and its retail partnership opportunities in the UK.

Forever Flowerz is a line that continues to deliver for the company within the senior crafters market, offering a unique and cost-effective way to create realistic flowers with a host of intricate and beautifully designed kits.

A key supplier of London Zoo, Whipsnade Zoo and The Range, among other specialist outlets, Craft Buddy has a substantial presence and following on home shopping channels across Europe through QVC and Create and Craft TV.

“2020 sees Craft Buddy making a huge statement within the UK Arts & Crafts market as we prepare to announce key licence acquisitions which will open up a raft of retailer opportunities for our Crystal Art brand and beyond,” commented Gary Wadwahni, co-director at Craft Buddy. “Working in partnership with Norton PR, and utilising its strengths within the UK toy trade and licensing industries, we plan to grow our range offering across our focus brands with some very exciting developments planned for 2020 and looking ahead to 2021.”

Tony Norton, CEO of Norton PR, added: “Craft Buddy has seen its ranges grow year on year, especially during lockdown when demand for Art & Craft products went through the roof. The licence partnerships confirmed for 2020 and beyond will propel the company into retail channels which until now have been out of reach. We are excited to be working alongside Craft Buddy during this time of growth and innovation.”