The expansion of the Jiaxing factory will include a new automated high bay warehouse and moulding facility.

The Lego Group is expanding its factory located in Jiaxing, China creating additional capacity to meet long-term growth in China and Asia.

In recent years, the Lego Group has invested in building its business in China to bring the benefits of Lego play to more children and last month it celebrated the opening of its 300th Lego store in Haining near Jiaxing city.

Work on the expansion has commenced and is expected to be completed during 2024.

Carsten Rasmussen, chief operations officer in the Lego Group said: “In recent years we have seen strong demand for the fun, creative, high quality and safe Lego play experiences across Asia and especially in China. To ensure we can delight many more children and fans, we are investing in expanding production capacity and new equipment in our Jiaxing factory.”

The Jiaxing factory currently employs 1,200 people and the expansion will include a new automated high bay warehouse, moulding facility and building for processing Lego elements, which will add 42,000 square metres of built-up area to the current site and will significantly increase the potential production capacity.

Richard Wong, senior vice president and general manager, Asia Manufacturing, said: “We are excited that the work to further expand our factory in Jiaxing has begun. Since opening the factory in 2016 we’ve built a world class manufacturing facility with a highly skilled and motivated workforce. This investment will help us to continue to meet strong demand for Lego play experiences in China and Asia and continue to inspire and develop the builders of tomorrow.”

The Jiaxing factory includes all aspects of manufacturing and packaging Lego products including moulding Lego elements, element processing and decoration and packing Lego boxes.