LICENSING NEWS

Rubies welcomes Tom and Jerry to toddler dress-up range

Published on: 21st March 2024

Kids will be able to dress up as either Tom the cat or Jerry the mouse from the iconic comedy animation first created way back in 1940.

Marking the next step in the evolution of its partnership with Warner Bros. Discovery Global Consumer Products, Rubies is launching new costumes inspired by the iconic comedy animation, Tom and Jerry.

Rubies’ Tom and Jerry toddler costumes both feature a comfortable plush jumpsuit with a detachable tail and headpiece, allowing little ones to jump into the action-packed adventures of a clever mouse or scheming tom-cat all year round.

Fran Hales, head of Portfolio and Marketing at Rubies, commented: “We know Tom and Jerry has been loved for generations and is one of the most well-known animations in the world, staying this way for over 80 years. We are delighted to introduce this iconic cat-and-mouse duo to our portfolio.”

Rubies’ officially licensed Tom and Jerry toddler costumes are available now from uk.rubiesmasquerade.com for trade customers. Readers are advised to contact a member of the Rubie’s Customer Service team to find out more.

The announcement follows on from the unveiling of a new collaboration with Care Bears for the role-play and dress up specialist. In February, Rubies announced the launch of the new Care Bears costume collection for EMEA. The vibrant collection features iconic characters including Cheer Bear, Good Luck Bear and Grumpy Bear, which are now available as Comfywear onesies.

“Our new Care Bears costume collection adds another fan favourite to our portfolio. Many of us grew up loving these beloved bears, and the new range adds modern style to the nostalgia of the characters,” said Fran Hales, head of Portfolio and Marketing at Rubies, at the time of the announcement. “We are looking forward to adding more Comfywear Onesies to the range, offering the perfect mix of costume and apparel for consumers.”

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